Brand identity
Identities with an idea in them.
A good mark tells a small story and still reads at 16 pixels. I start with what makes you different, find the simplest shape for it, and build a system you can actually use - at a price that makes sense for a small business, not just a corporation.
Projects
Selected identities.
Torres Law Group
Law firmA medieval tower, drawn with contemporary clean lines.
Bed and Bread
HostelTwo B's that turned into a bunk bed.
Myrah Watches
Watch brandA symmetrical mark for a watch brand that asks you to look.
Entropy Gaming
Esports teamA logo redesign that works on a cap, not just on a screen.
Prometheus
Basketball clubFour concepts around one fire for a basketball club.
Twin
Printing companyA precise, professional identity for a printing house.
More marks
Logos from over the years.
Not every logo needs a case study. Some of my favourite marks for other clients and projects.
How it goes
- 01
Brief
You tell me about the business, the audience and what isn't working. The brief does most of this before we even talk.
- 02
Direction
I come back with a direction: the idea, references, colour and type. We agree on where we're heading before any logo is drawn.
- 03
Design
Sketches, then the mark, then the system around it - colours, type, layouts and the real-world applications.
- 04
Hand-over
Every file you need, in every format, plus a short guide so anyone can use the brand properly.
Questions people usually ask
How long does a brand identity take?
Usually three to six weeks, depending on the scope and on how quickly we can go back and forth on feedback.
Do I get the source files?
Yes. You get vector and print-ready files, web formats and a short brand guide. The rights are yours once the project is paid.
Can you refresh an existing logo instead of starting over?
Often that's the smarter move. Entropy Gaming is a good example: we kept what people recognised and removed what was getting in the way.
Tell me about your brand.
The branding brief covers your business, audience, competitors and taste - with visual examples, so you can point instead of describe.
Takes about 10-15 minutes. Your answers are saved as you go.