All branding projects

Entropy Gaming

A logo redesign that works on a cap, not just on a screen.

Entropy Gaming
Client
Esports team
Where
Gaming & lifestyle
Scope
Logo redesignMerchandiseWeb

Entropy Gaming is a professional esports team competing across various online games. The team blends the energy of esports with lifestyle and modern fashion.

“There is a little bit too much going on in our current logo. Especially the text "Entropy" and the small "Gaming" beneath, which is problematic in small sizes, like on caps or shirts. The "E" in the middle is not remarkable enough and lacks a certain style factor.”
From the client's brief

"It perfectly merges gaming, fashion and lifestyle - and that is what we were looking for." - Entropy Team

Before
Before
After
After
Entropy Gaming
Entropy Gaming

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The branding brief covers your business, audience, competitors and taste - with visual examples, so you can point instead of describe.

Takes about 10-15 minutes. Your answers are saved as you go.