straightegist

AI automation

Hand the repetitive work to software.

No robots, no buzzwords, no enterprise price tag. Just small helpers that read, sort, write and file the things you currently do by hand - and pass anything unusual back to you.

In plain words

What is it, really?

An automation is a little workflow that runs on its own: something happens (an email arrives, a form is sent, an invoice lands in a folder), an AI reads it and decides what it is, and the result goes where it should (a reply drafted, a calendar booked, a row in your spreadsheet). You keep using your usual tools. It just does the boring part in between.

  1. 01

    Something happens

    An email, a form, a message, a file

  2. 02

    AI does the work

    Reads it, understands it, writes or extracts

  3. 03

    It's done

    Replied, booked, filed or flagged for you

Examples

Jobs you can stop doing by hand.

The tasks small businesses hand over most often. Pick your kind of business to see what fits you best.

Email

An inbox that sorts itself.

Now
You open 80 emails and work out which three actually matter.
With automation
Mail arrives labelled and filed, routine replies are drafted in your tone, and the important ones are flagged on top.

Gmail · Outlook · shared mailboxes

Bookings

Appointments without the back-and-forth.

Now
"Does Tuesday work?" "How about Thursday?" - five messages to book one slot.
With automation
The client asks by email, WhatsApp or website; real free slots are offered, the booking is confirmed and reminders go out automatically.

Google / Outlook Calendar · WhatsApp · your website

Customer questions

The same question, answered for the hundredth time - not by you.

Now
Opening hours, prices, delivery times. Again. Often at 11pm.
With automation
A chat assistant trained on your own information answers on your site or WhatsApp, day and night, in several languages. Anything tricky goes to you.

Website chat · WhatsApp · Instagram

Invoices & documents

Numbers off the page and into your books.

Now
Typing totals, dates and supplier names from PDFs into a spreadsheet.
With automation
Invoices and receipts are read as they arrive and the right fields land in your accounting tool or spreadsheet. You just spot-check.

Bexio · Excel / Google Sheets · Drive

New enquiries

Every lead answered within minutes.

Now
A quote request sits in the inbox for two days and the client goes elsewhere.
With automation
New enquiries are logged, sorted by what they need, and get a friendly first reply right away. You get a nudge before anything goes cold.

Web forms · CRM · email

Content

First drafts in your voice.

Now
Staring at a blank page for a product description or this week's post.
With automation
Give it a few words about the product, offer or event - get back descriptions, social posts or a newsletter draft, ready to edit.

Shopify · WordPress · Instagram · Mailchimp

Reviews

Know when someone talks about you.

Now
Finding a bad review three weeks after it was posted.
With automation
New reviews on Google, Booking or Trustpilot are flagged straight away, with a suggested reply ready to send.

Google Business · Booking.com · Trustpilot

Reports

The weekly summary writes itself.

Now
Friday afternoon spent copying numbers from five tools into one email.
With automation
Sales, bookings or project status are gathered on schedule and arrive as a short, readable summary in your inbox.

Your tools · email · Slack · Sheets

Honestly

What AI is good at - and what it isn't.

Great for

  • Reading and sorting messages and documents
  • Pulling names, dates and amounts out of files
  • Writing first drafts in a set tone
  • Answering questions from your own information
  • Summarising lots of text into a few lines

Not for

  • Final decisions about money, contracts or people
  • Tasks that are different every single time
  • Replacing a real relationship with your clients
  • Anything you can't explain in a few steps yourself

How it goes

  1. 01

    Brief

    You describe the tasks that eat your time. No technical knowledge needed - the brief asks the right questions.

  2. 02

    Pick one

    We choose the one task with the clearest payoff, and I estimate the time saved and the running cost up front.

  3. 03

    Build & test

    I build it and test it on your real past cases before it touches anything live.

  4. 04

    Run & adjust

    It goes live in your existing tools. I watch it, fix what needs fixing and adjust it when your process changes.

Questions people usually ask

Is this for a business my size?

Probably more than you'd think. Even one person saving three hours a week on email gets back about a working month a year.

Where does my data go?

I tell you exactly which services process what before we start, and sensitive steps can stay on infrastructure you control.

What if it gets something wrong?

Anything uncertain goes to a person instead of guessing, and every action is logged so you can see what happened and why.

Do I need new software?

No. It works inside what you already use - your mailbox, calendar, spreadsheets, accounting tool.

What does it cost to run?

Usually a small monthly amount for the services and AI usage. I give you an estimate up front, before you commit to anything.

Show me one task you'd rather never do again.

The automation brief asks about your tools, your routine and where the time goes. From that I'll suggest the automations that would pay off first.

Start the brief or just write to me

Takes about 10-15 minutes. Your answers are saved as you go.